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In a world where online search is increasingly powered by AI*, here are our top tips for surfacing your brand and optimising your GEO - Generative Engine Optimisation - without neglecting your SEO! But first, what is GEO? Put simply, it’s about making sure your brand shows up when people use AI tools like ChatGPT to ask questions, not just when they search on Google. In short: SEO helps you get found in search results; GEO helps you get quoted in AI-generated answers. Here

As Henley’s first Podcast Festival kicks off in February, we chat to its founders about bringing real stories to life from the world of travel, parenting and adventure. Georgie Parvin and Hattie Sanderson Tell us a little about what you do and your background Goodfull Media is a media production agency specialising in podcasts and live events. We both come from strong production backgrounds - Georgie is a former producer at British Vogue , while Hattie was a TV producer for t

Demystifying Paid Ads for Small Businesses - Key learnings from our evening talk with Wise Bird Marketing

As we head into 2026, social media marketing is evolving rapidly so it’s important to keep up-to-date and adapt to shifting user behaviours. According to a recent article by Social Media Today, there are four major trends likely to transform how businesses connect with audiences next year.  1. Social SEO Becomes Essential People are no longer relying solely on search engines like Google for answers — many now turn directly to platforms such as TikTok, YouTube or Reddit when l

Floral artist Lindsay Wade specialises in sustainable dried flowers for homes, retail and brands. She tells us of her love of tending to her flower field and leaning into a plant's 'wiggles' to create something naturally beautiful. Tell us about your work I’m a floral artist creating mostly with dried flowers. My designs are season-led, meaning I use flowers to emulate the rhythms of nature, bringing a sense of the seasons into a space. This can be anything from a bouquet for

This week, Chancellor Rachel Reeves presented her second Budget, updating the public on the state of the UK economy and outlining plans for the year ahead. For many in our creative community: freelancers, sole traders and small business owners, the implications are significant. Whether you operate independently, run a micro-business, or draw income through a limited company, these changes may affect how you pay yourself, save and plan for the future. Here’s a breakdown of wha

We had a room full of creatives at our latest Coffee & Conversation meet-up, where Amy Eld from Rock the Heirloom shared her tips on collaboration - from Instagram cross-promotions and giveaways to pop-ups and creative events. Read our top tips on how to make the most of partnering with another brand. Never underestimate the power of a good ‘collab’ You might giggle after Amandaland made it a meme, but a collaboration can go a long way, especially if budgets are tight. Coll

Read our little overview of the latest features and trends in the world of Instagram.

We peek into the colourful world - and wardrobe - of personal stylist Maggie McMillan, who has found success via her fabulous Instagram...

We delve into the intricate process behind the artist's photography, as she gears up to exhibit at London's Saatchi Gallery . Tell us a...

We quiz Campo on navigating life as an influencer, brand content creator and TikTok star Campo and his family on their Communing with the...

Lizzie tells us what it's like juggling her own vintage fashion feed while masterminding brands' marketing campaigns... Tell us a little...

We grill our panel of experts taking part in our upcoming Power of Influence talk . First up: Siân tells us what it's really like to...

Influencer marketing has evolved significantly over the past decade. As brands seek authentic ways to connect with their audiences, the...

We talk to the co-founders of BKRY - quite possibly the most creative bakery out there, with its gorgeous branding, in-house academy and...

The taller grid! If you’re a creative or small business owner, you’ve likely noticed Instagram’s latest update: the slightly taller...

In the evolving landscape of social media, Instagram is no longer just a visual platform—it's becoming a powerful search engine in its...

With Christmas only six weeks away, it's a great time for small businesses and makers to share their brand stories and drive additional...

We take a dip into French Riviera-inspired ceramic tiles and homewares, with artist Alexandra Browne Tell us a little about what you do...

We chat to Sam Farlow about his newly-opened gallery dedicated to French street art - a first for Henley. Tell us a little about your...