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With Christmas only six weeks away, it's a great time for small businesses and makers to share their brand stories and drive additional sales.
Here are some easy-to-use marketing tips for small businesses to make the most of the festive season:
1. Leverage Limited-Time Offers
Create Urgency: Use countdowns or "12 Days of Christmas" promotions to encourage quick purchases. Time-sensitive discounts or “buy now, gift later” options can drive sales whilst reminding customers the benefits of shopping early for Christmas.
Bundle Products: Offer Christmas bundles or stocking filler options that make gift shopping easier for customers.
2. Highlight Gift Ideas & Wish Lists
Curate Gift Guides: Create posts or website sections for different recipients (e.g., “Gifts for Teachers,” “Gifts for Him/Her”) to simplify decision-making.
Promote Wish Lists: Introduce a simple Wish List for your physical or online store.
3. Optimise for Last-Minute Shoppers
Clear Postage Deadlines: Make sure your postage cutoff dates are visible on your website and social media so customers know the last day to order.
Local Pickup Options: If possible, offer local pickup for last-minute shoppers, especially close to Christmas.
4. Engage with Festive Content on Social Media
Christmas Posts and Stories: Share content that builds a festive atmosphere. Show Christmas-related behind-the-scenes, customer photos, and countdown reminders.
Interactive Content: Use polls and Q&As. Run a Christmas-themed giveaway with a small prize to boost engagement and brand awareness.
5. Encourage Early Ordering with Incentives
Offer small incentives like free gift-wrapping, free samples, or discounts for early purchases. Remind customers that ordering early reduces stress and overspending.
6. Make the Most of Email Marketing
Festive Newsletters: Send regular newsletters with Christmas gift ideas, offers, and last-call reminders. Showcase product categories for ease of shopping.
Abandoned Cart Reminders: Send reminder emails for abandoned carts with a small incentive to convert those who are still considering.
7. Optimise Your Website for the Christmas Rush
Clear Navigation: Make sure online Christmas collections are easy to find. Use festive banners to direct customers to popular products or gift categories.
Mobile Experience: Double-check that your website works smoothly on mobile, as many people shop from their phones during this season.
8. Tap into Customer Reviews and Testimonials
Showcase positive reviews to build trust. Share customer photos or testimonials on social media, especially those mentioning gift-worthy qualities.
9. Collaborate with Local Influencers or Small Businesses
Partnering with local influencers or other small businesses to promote each other’s products or services is a great way to expand your reach during the festive season.
10. Make Post-Purchase Engagement Memorable
Include a festive thank-you note or discount for a future purchase in each order. This small gesture helps build brand loyalty and encourages repeat business in the New Year.
Implementing even a few of these ideas can help your small business stand out, engage with customers, and make the most of the festive season!
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