As we head into 2026, social media marketing is evolving rapidly so it’s important to keep up-to-date and adapt to shifting user behaviours. According to a recent article by Social Media Today, there are four major trends likely to transform how businesses connect with audiences next year.  1. Social SEO Becomes Essential People are no longer relying solely on search engines like Google for answers — many now turn directly to platforms such as TikTok, YouTube or Reddit when looking for how-to...