In a world where online search is increasingly powered by AI*, here are our top tips for surfacing your brand and optimising your GEO - Generative Engine Optimisation - without neglecting your SEO! But first, what is GEO? Put simply, it’s about making sure your brand shows up when people use AI tools like ChatGPT to ask questions, not just when they search on Google. In short: SEO helps you get found in search results; GEO helps you get quoted in AI-generated answers. Here are our top tips...