THINK LIKE A HOTEL

How small businesses can create memorable experiences, build loyalty and get people talking

In a world where AI, automation and convenience are becoming part of everyday business, being genuinely human might just be your biggest competitive advantage.

For our December Evening Talk, we’re welcoming creative strategist and brand consultant Thad Cox for a brilliantly different look at how we attract customers, keep them coming back and turn them into people who actively recommend our businesses to others.

Drawing on lessons from the world of hospitality, Thad will introduce us to the idea of Thinking Like a Hotel. Because the best hotels understand something every small business can learn from: people might forget exactly what you sold them, but they remember how you made them feel.

And you don’t need a huge marketing budget to make an impression. Through entertaining stories, real-world examples and practical ideas, Thad will…