Demystifying Paid Digital Advertising for Small Businesses

Sascha Way is co-founder of Wise Bird Marketing, a local digital marketing agency working across both B2B and B2C brands. Alongside her business partner Jo (who leads Wise Bird’s B2B strategy and will be there on the night), Sascha has run high-performing paid social campaigns for local favourites like Copas Events’ Remenham Farm during Henley Regatta and Coppa Club venues, giving her a deep, practical feel for what really works in this area and beyond.

In this talk, Sascha will lift the lid on paid campaigns - which platforms actually deliver, how to balance organic vs paid, what you really need to budget, what you can do yourself, and when it’s worth bringing in a specialist agency. She’ll also share how Wise Bird plan, track and measure campaigns so you can tell if your ads are genuinely working

Venue: Hotel Du Vin, Henley

Doors open at 7:30pm

Talk start at…