CREATING CONTENT THAT CONNECTS
Time: Drinks from 7pm, talk starts at 8pm and finished between 9pm-9.30pm.
Location: Hotel du Vin, Henley-on-Thames
Price: £20, your ticket includes a drink (house wine, beer or a soft drink).
The most powerful thing content can do for your business is to form a more genuine, human connection with your customers. Yet it's sometimes hard to know where to start and what you're trying to achieve.
Creating content that connects enables you to build credibility, influence and brand awareness. It tells your story in a way that resonates with your customers and talks about your products and services in a way that builds emotional connection and trust.
In this talk, with content expert Polly Berrido, we will cover:
Standing out in a crowded marketplace
How to feel confident about being seen
What your customers want and need
Being authentic (without oversharing)
The importance of choosing the right language
Why there’s no B2C or B2B, it’s all H2H (human to human)
ABOUT OUR EXPERT
Following more than a decade and a half working as a widely-published journalist in mainstream media, Polly Berrido is an experienced writer with knowledge from both sides of the industry - creating stories that consumers want to read and that businesses want to tell.
As a BBC trained journalist, Polly’s career includes 10 years working in high-profile media - BBC, ITV, Channel 4, BFBS, Immedia, Newsquest and Trinity Mirror - and 5 years on the other side of the fence, telling stories from a brand perspective reaching hundreds of thousands of readers.
She now runs Human to Human, creating content that stands out above the noise. She gives businesses the knowledge and confidence to define what they want to say and how they need to say it to genuinely connect, human to human.