Designing a brand identity that needs to appeal to children as well as teenagers and their parents might be seen as a challenge but we thought it was quite fun! Although child psychology is a serious subject the brief was to make the brand feel welcoming and approachable. We have used soft colours and playful shapes to help build that identity, and it naturally flows throughout the website. The website includes a booking function which integrates with your calendar and handles payments so you don't have to.