Ten Steps to Building your Brand


The Essentials of Branding

Join us for an online talk with branding expert Annie Hall from Phase Two. Annie will take us through the essential steps to brand building, and why it matters - covering topics including:


  • What is branding?

  • Why do you need a brand or why refresh your branding?

  • How to stand out from the crowd?


The talk will cover the 10 steps to building your brand:

  1. - Logos and logo design

  2. - Colour palettes 

  3. - Brand guidelines 

  4. - Purpose – who are you aiming at

  5. - Positioning – where you sit in the market place against your competitors

  6. - Qualities – values, qualities and benefits

  7. - Personality – what is your business personality or your brand voice

  8. - Strategy – future thinking

  9. - Marketing – promoting your message

  10. - Consistency - staying true to your brand

​Please allow around one hour for this online talk and, as always, you will be able to ask any questions at the end in person or by using the chat function.  


Annie Hall, Phase Two

Annie has over 25 years in the design industry, having studied design and previously worked for notable advertising agencies. Based near Henley-on-Thames, Phase Two is a design consultancy producing high-quality, influential brand identities and bespoke design solutions for new and existing businesses.


Her clients come from all sectors, and they all understand that ‍their brand is their most valuable asset and is worth investing in. Her aim is to provide experience, inspiration and continuity, to create unique brand identities.




How To Book

Please register for the date below

Monday 21st September 2020

11am - 12pm | Zoom Conference | ("Doors" open at 10:45pm) This event will be hosted on Zoom.  
Tickets £10


Please register for the event and we will send you the Zoom link.


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